SEO tips

Search Engine Optimisation (SEO)

Your site has been automatically built to take SEO into consideration, but we can also implement additional tools to improve your site presence on search engines.

• Use descriptive metadata text

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    What is metadata text?

    This is the text in the site code that will allow search engines like Google to better crawl / understand your site and serve it as a relevant search result for users. By default, all pages will use the same generic meta title & description text including your movie name, studio name, and text identifying it as your official ticketing destination.

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    For better SEO, update to release-specific text, considering:

    • Cast names & credits, or other popular search terms
    • A CTA enticing the user to click/tap
    • Unique text to identify each section on your site
    • Keeping titles between 50-60 characters to avoid truncation
    • Keeping descriptions between 160-320
  Submit revised metadata copy for your site here
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    Monitor your search performance

    Google (and Bing) Verification Files can be added to verify the authenticity of the page. By doing this, you’ll be able to access the Google Search Console for feedback about how your site is performing on Google. It will also tell you if there are any errors with Google crawling the pages which could affect your SEO ranking.

  Submit your verification request here
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    Backlink, backlink, backlink!

    Search engines analyse how many other (different) websites link to your website and will rank the page higher if it’s being referenced a lot, as it implies that the website is popular and valid. For this reason, the single best thing you can do for SEO is backlink to your site wherever possible!